Privacy notice
Last updated: 11 November 2026. Veritill was previously called Fairtill; only the name has changed.
In short: Veritill doesn't ask for your name, email or any other contact details, and doesn't use advertising or tracking cookies.
Who runs Veritill
Veritill is run by Aksha Kumari ("we"). We decide how the limited data described below is used. Contact: support@veritill.co.uk.
What we handle, and why
- The shop address you enter, and its result. We need these to run the check you ask for. The result is kept for up to 6 hours so repeat checks are quick, then it's deleted. Shop addresses usually identify a business, but for a sole trader they can count as personal data. Lawful basis: our legitimate interest in providing the check you request.
- Your internet (IP) address. We use it only to limit how many checks one connection can run, to stop abuse. We don't store it. We turn it into a one-way code (a hash) that changes daily, and keep that code for up to 1 hour. Lawful basis: our legitimate interest in keeping the service available and secure.
- Your answer to "Would you use the Veritill app?", if you choose to answer. We only add 1 to a daily count. Nothing links the answer to you. Your browser remembers that you answered, so the buttons stay greyed out. That's a small note stored on your own device, not a tracking cookie.
- Technical logs. Our hosting provider keeps short-lived logs to run and protect the service, as any website does.
How the shop check works
We visit the public pages of the shop you enter, as a customer would: its product list, one product page, a basket (which we empty afterwards) and delivery rates for a sample UK postcode. We never log in, enter payment details or place orders.
Who else is involved
Veritill is hosted on Cloudflare, which processes data for us to run the website. We don't sell or share data with anyone else.
Your rights
You can ask what data we hold about you, or ask us to correct or delete it, by emailing support@veritill.co.uk. In practice we hold almost nothing that identifies you. You can also complain to the Information Commissioner's Office at ico.org.uk.